Kei & Molly Textiles
Level 2: Image Builder
Since 2010, Kei & Molly Textiles has been building a business dedicated to helping immigrants and refugees build new lives in the U.S. As the business grew and its product lines expanded, the branding wasn't keeping pace, it was time for a refresh. Inspired by their signature towel designs, we created a modern, cohesive branding system that brings consistency across every channel while letting the vibrant product designs take center stage.
BRAND STORY
ART WITH HEART
In 2010, we set out to build a business with a cause: creating beautiful, functional textiles while providing meaningful work for immigrants and refugees in our community. Starting in Albuquerque’s culturally diverse International District, we built a workplace where people from around the world could share their talents, build new lives, and thrive together. That same spirit inspires everything we do today. Our colorful, folk-art designs celebrate the simple joys of everyday life, bringing beauty and personality to products made for everyday use. From our signature towels to thoughtfully curated goods from like-minded makers, we believe in quality, creativity, and sustainability. At Kei & Molly, success is about more than the bottom line. It’s about creating products with meaning, art with heart, and a community where everyone belongs.
A FINE & FLEXIBLE LOGO SUITE
Our first challenge was to create a logo that reflected the personal nature of the brand, named after its founders, while incorporating the signature folk-art elements of their textile designs. We developed a flexible suite of logos that work in a variety of formats, large and small, on solid or busy backgrounds. With interchangeable accent colors that complement the featured products, the system keeps the logo from getting lost or competing with the vibrant, often busy textile designs. The sort of challenge we love!
IN STORE OR ON THE ROAD
Smart product wraps and tags, bold graphics, playful messaging, and natural paper textures bring the brand to life wherever Kei & Molly goes. From packaging and in-store displays to event banners and trade show booths, the flexible system makes creating a cohesive, recognizable brand experience a snap.
SPREAD THE WORD
From product catalogs and brochures to print ads, social media, and e-newsletters, we developed a collection of easy-to-use templates and graphic assets that bring Kei & Molly's colorful personality and playful messaging to every communication. Designed for flexibility and everyday use, these tools make it easy for their team to create fresh marketing materials while staying true to the brand.
SHOP IT, GIFT IT, SHIP IT
Clean, simple branded bags and boxes provide the perfect backdrop for Kei & Molly's bright colors and lively product designs, adding a little personality to every purchase, gift, and delivery.
“ I couldn’t be happier with the work Ripe did refreshing our brand. They took our existing look and thoughtfully evolved it, maintaining the essence of who we are while giving everything a fresh, modern feel. Donna's creativity is truly impressive - her ideas were spot on, and the full branding system she delivered has set us up with so many great assets moving forward. I wouldn’t hesitate to work with Ripe again!”
