Taos Bakes
Level 1: Brand Leader
Taos Mountain Energy Bars were originally positioned for athletes and outdoor enthusiasts. Through research, we uncovered a much broader opportunity to resonate across lifestyles and demographics. To reflect that expanded potential, we reimagined the brand from the ground up, including its name, logo, and packaging system. The new identity highlights the product’s approachable personality, home-baked character, and the individuality of each recipe, creating a distinctive consumer brand built for broader retail growth. Each flavor includes a custom haiku on the back of the package, reinforcing Taos’ creative spirit and adding a memorable human touch to the retail experience.
ALTERNATE SNACKS FROM AN ALTERNATE UNIVERSE
T is also for Taos—a historical, cultural and wondrously weird town in Northern New Mexico where the idea for Taos Bakes was born. Our mission was to create the best tasting snack bar on the planet. And we have. We deliver the cleanest, healthiest, highest quality, drop dead delicious snack food to ever roll out of an oven. Each bar is a work of art—with its own unique recipe and personality—kitchen baked in small batches. Enjoy these babies anytime, anywhere…before, during and after anything. So, look no further. This is the taste, texture and treat that will suit you to a T.
MULTIPLE PRODUCT LINES, UNIFIED BRAND
Expanding into multiple product lines requires a clear secondary system that differentiates each SKU while strengthening the overall Taos Bakes identity. Because the products appear in different locations throughout a retail environment, the branding was designed to build recognition and trust wherever customers encounter it.
DISPLAY, SHIP, PROMOTE MULTI-TASKERS
Shipping cartons were designed to do more than transport product. They double as retail-ready display units and promotional tools, turning logistics into brand exposure and ensuring Taos Bakes makes a strong first impression with both retailers and consumers.
“Ripe has done such an incredible job helping reshape this brand, giving it a voice and showing us the path forward, and not just from a design standpoint. No one gets us like you do 😉 ”
