Vitality Works
Level 1: Brand Leader
Vitality Works has grown from a small herbalist practice into a 200+ employee powerhouse and one of the nation’s leading contract manufacturers of herbal tinctures, supplements, essential oils, and homeopathic products, serving major wellness brands across the United States. As their capabilities and reach expanded, their brand needed to reflect the scale, precision, and leadership behind their operations. Ripe was engaged to develop a comprehensive brand identity system that would strengthen recognition, support continued growth, and position Vitality Works with clarity and confidence among partners, customers, and industry peers nationwide.
THE SCIENCE OF NATURE
The branding system brings together scientific precision, botanical origins, and advanced manufacturing to reflect the full scope of Vitality Works’ expertise and leadership. Graphic elements inspired by plant structures and laboratory processes reinforce the company’s dual foundation in nature and science. The identity communicates the integrity of their sustainably sourced ingredients and the sophistication of their modern research and manufacturing facilities. The system extends seamlessly to product packaging, ensuring a consistent and cohesive presence from corporate communications to finished goods in the marketplace. The result is a brand that conveys credibility, capability, and long-term leadership in a highly competitive industry.
