New Mexico Piñon Coffee
Level 1: Brand Leader
New Mexico Piñon Coffee has been a local icon for over 30 years, specializing in New Mexico–inspired flavored coffees with a loyal following across the country. As they expanded their product lines and national reach, their branding system needed an overhaul—something that honored their heritage while making space for growth. Our solution is a smart, modular design system that weaves New Mexico’s culture into every expression of the brand. Locals and fans nationwide can still count on an escape from the grind with every sip.
BRAND STORY
ARABICADABA.
NEW MEXICAN MAGIC.
Coffee occupies a unique place in mankind’s cultures. It can be nourishing or sobering, calming or stimulating. It wakes us up in the morning and energizes our day. It is an emotional libation—thus enjoyed both hot and cold—whose aroma alone can trigger a cascade of memories. Nostalgic recollections of time and place and people. And if that place is New Mexico, and the coffee flavor uniquely New Mexican, its experience takes us on a joyous journey unlike that of any other. This is the promise and premise of New Mexico Piñon Coffee.
PERFORMANCE IN THE BAGS
Flexible, festive packaging designed for growth. A modular system of patterns and color blocks makes it easy to add new flavors and products while building instant brand recognition.
THE BRAND OF ENCHANTMENT
This is a brand rooted in the spirit of New Mexico. Every flavor is a tribute to the Land of Enchantment, and the imagery and messaging reflect that bold, authentic heritage.
ENVIRONMENTALLY ADAPTABLE
A robust branding system has to adapt quickly and easily—to the big, the small, and the weird. This one does just that. With flexible, well-structured elements, we make the most of every opportunity to strengthen brand recognition and boost impact.
MARKETING MADE EASY
Having the right tools on hand makes marketing a whole lot easier. This branding system delivers a full set of graphic assets, standardized templates, and brand messaging, making it easy for the team to create consistent, brand-savvy materials whenever they need them.
“We couldn't be more thrilled with the work Ripe did in bringing our vision to life. We knew we wanted to update our logo, packaging, and overall branding, but we weren’t sure how to get there. The Ripe team took the time to listen to our leadership team, staff, and customers, and they truly captured the essence of where our brand is today and where we’re headed. Their creativity and attention to detail have resulted in a refreshed branding system that perfectly aligns with our future goals. We’re excited for what lies ahead!”
