American Home Furniture & Mattress
Level 1: Brand Leader
American Home is an iconic, independent, and locally owned business that has been serving Albuquerque residents since 1936. Generations have trusted and loved American Home, but with the rise of online and national chain competition, it was time to revitalize their brand. Our modern refresh of American Home's image warmly welcomes both loyal customers and new shoppers, ensuring it remains the best place to shop for furniture for years to come.
BRAND STORY
THERE’S NO PLACE LIKE HOME
In 1936, American Home found a home in the Land of Enchantment—finding their calling as well. To become a community touchstone. To provide furniture and bedding to generations of New Mexicans desiring warmth and style in their homes. Homes both grand and modest. All were welcome. All were treated like family. And all were gifted with top quality at a fair price. They still are. American Home’s commitment to community has only grown stronger over the years. As has our desire to extend our reach—embracing new trends and fresh interpretations of traditional styles that reflect the rich diversity of our local culture and the evolving tastes of future generations.
WORLD CLASS RETAIL EXPERIENCE
Every aspect of the customer shopping experience is enriched by the branding. The meticulous attention to detail in image building is matched by their exceptional customer service.
MARKETING STYLE & QUALITY
The brand messaging and styling create a cohesive suite of beautiful, modern marketing and advertising tools and templates.
“As the Marketing Manager of American Home Furniture and Mattress, an 87-year-old legacy furniture company in Albuquerque, we made the decision to rebrand. After partnering with Len and Donna of Ripe, we are thrilled with the results! Len and Donna delved deep into our company's culture and uniqueness. They uncovered our essence and effectively translated it into a new logo, messaging, design and layout templates, signage, and more. I recommend them highly! They are truly a gem in our local community. Wish I could leave 10 stars.”
